Welcome to the Prosper Model Factory
A platform that automates and simplifies the creation of predictive analytic models for marketing and market forecasting
A platform that automates and simplifies the creation of predictive analytic models for marketing and market forecasting
Prosper’s Model Factory is an AI-enabled predictive analytics engine built on more than two decades of zero-party consumer data. It transforms monthly consumer intentions, behaviors, emotions, and media signals into scalable propensity models that help brands, retailers, financial institutions, marketers, and investors anticipate future consumer action before it shows up in sales, transactions, or government statistics.
The Model Factory turns Prosper’s “consumer futures” data into machine-readable predictive signals. In an AI market increasingly constrained by the scarcity of high-quality proprietary data, Prosper’s Model Factory provides a differentiated source of ground-truth behavioral intent for forecasting demand, targeting audiences, and identifying valuation shifts ahead of the market.